Skip to Main Content

Small Business Workshops

As part of our mission to advance the vitality of Downtown Raleigh for everyone, DRA supports downtown's business owners with quarterly small business workshops.

Thank you to our Gold Sponsor:


Upcoming Workshops

Social is Changing - Updates You Need to Make to Stay Relevant on Instagram and TikTok

Webinar | Tuesday, October 26th from 9:30am to 10:30am

Join Downtown Raleigh Alliance for a virtual presentation and Q&A with social media marketing expert, Anna Sullivan, founder and CEO of the Creative Exchange. Anna will cover how social media is changing and how businesses can stay relevant, leveraging Instagram, TikTok and other social platforms to reach customers.

Intended for existing and prospective Downtown Raleigh retailers, restaurateurs, and small businesses- learn from an expert who has experience helping small businesses in Raleigh grow and refine their brand using emerging best practices and social media strategies. In time for the holidays or for improving your business' social media presence in general, come prepared with your own set of questions from tactical to strategic as we plan to leave ample time for Q&A, advice and discussion after the presentation.

Anna Sullivan is the founder of The Creative Exchange, a social media marketing agency specializing in social media for CPG brands through content, strategy, paid, and influencers. While her business now calls New York home, the business was started in Raleigh and focused on small businesses and restaurants.

Register Here

Recent Workshops

Pop Up Market Events – A Pipeline for Entrepreneurial Growth 

June's workshop was aimed at women and minority-owned businesses who want to learn more about pop-up markets and business resources. Downtown Raleigh Alliance (DRA) hosted a panel of market organizers to discuss the important role markets have in growing your business and brand awareness. The panelists included the visionaries behind Black Flea Market, Raleigh Night Market, Triangle Pop-Up, and Moore Square Market. They discussed how to participate in the markets and the opportunities and resources available for entrepreneurs.

Retail Resilience – Celebrating Small Wins

April's workshop highlighted small businesses as owners shared wins during COVID, lessons learned and future plans after a year of the pandemic. DRA shared trends and updates on downtown and planned initiatives for the coming months.

What Employers Need to Know about the COVID-19 Vaccine

Downtown Raleigh Alliance, with Shop Local Raleigh, Live It Up! Hillsborough Street and celito, hosted a virtual small business workshop focused on employer considerations with the rollout of the COVID-19 vaccine.