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Join Downtown Raleigh Alliance

Storefront Marketing Manager

Department: Engagement
Reports to: Vice President of Communications and Community Relations
Status: Full-time, Exempt

To apply, please email resume, cover letter, and a list of three (3) references to IleanaRodriguez@downtownraleigh.org. Priority deadline is EOD August 23rd. No phone calls, please. 

Job summary:
The Storefront Marketing Manager is a member of the Engagement Team who plays a key role in executing DRA’s mission to advance the vitality of downtown Raleigh through our efforts to improve the downtown economy, our advocacy to make downtown a safe and welcoming place for everyone, and making downtown an engaging place to live, work, and visit.

The Storefront Marketing Manager’s primary role is in leading our efforts to support and promote a downtown economy where the storefront business community in Downtown Raleigh can thrive. The Storefront Marketing Manager will work with the Engagement Team to develop and execute special promotions and marketing campaigns that put the spotlight on downtown businesses while driving interest and visitors to the downtown business district.

You may be the right candidate for this position if you are passionate about the Downtown Raleigh community and want to work alongside dedicated teammates to make Downtown Raleigh more vibrant for everyone.

Responsibilities and Essential Job Duties:

  • Manage and execute marketing and communication strategies for DRA storefront business support initiatives including Downtown Raleigh Restaurant Week and shopping promotions such as Holiday Hub.
  • Recruit small businesses and storefront businesses for participation in First Friday, Holiday Hub, Restaurant Week and other promotions.
  • Develop content and send email newsletters including weekly e-newsletter, monthly storefront newsletter, quarterly economic development newsletter, and regular communications with sponsors.
  • Represent DRA at downtown small business community groups and other professional organizations.
  • Coordinate public relations strategy for storefront business openings and ribbon cutting ceremonies.
  • Share responsibility for executing social media strategy in partnership with other members of the Engagement Team.

Skills and Capabilities:

  • Has strong project management skills and can navigate multiple projects at once.
  • Strong time management with the ability to manage competing or shifting priorities.
  • Will thrive in a fast-paced, results-oriented environment and be able to work
    independently and as part of a team.
  • Must possess excellent written and verbal communication skills and be comfortable with face-to-face outreach at public meetings and events.
  • Has a working knowledge of and can implement communications, marketing, and public relations industry best practices.
  • Must be a seasoned user of Canva and/or Adobe Creative Suite and Microsoft Office 365.
  • Having experience using our content management systems and communications and marketing tools such as SproutSocial, District360, and Mailchimp is preferred but not required.
  • Graphic design, video production, and photography skills are definitely a plus but not required.

Education and Experience:

  • Bachelor’s degree in communications or related field, or equivalent amount of experience, knowledge, and skills that will enable you to perform the tasks of the job proficiently.
  • At least two years of professional or applied experience in communications, marketing, or digital communications/social media.

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Compensation
The Storefront Marketing Manager is an exempt employee. Compensation ranges from $55,000 to $62,000 and shall be commensurate with experience and will qualify for a generous benefits package to include health, dental, and retirement contributions. Vacation and sick time are also included.

Physical Requirements:

  • Ability to work flexible hours including some nights and weekends.
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Position Environment
The Storefront Marketing Manager is able to work a hybrid schedule at this time, with a mix of in-office and remote work weekly.

DRA is an equal opportunity employer and is committed to complying with State and Federal laws including fair employment practice laws, which provide equal opportunity in employment to all persons regardless of race, color, national origin, sex, age, religion, veteran status, or disability.

EEO statement: We are an equal employment opportunity employer and do not discriminate against any person because of race, color, creed, religion, national origin, political affiliation, sex, gender identity or expression, sexual orientation, age, disability, genetic information, or other reasons prohibited by law (referred to as "protected status"). This nondiscrimination and opportunity policy extends to employment, use of all company facilities, membership, board service and leadership, volunteerism, participation in any of the organization's programs or services and all employment actions such as promotions, compensation, benefits and termination of employment.  

 

Working with us

Our people are critical to the mission of Advancing the vitality of Downtown Raleigh for everyone. As part of our work for the community, we strive to provide a place where employees feel valued, nurtured and supported. Our values at DRA are centered around being community driven, forward thinking, curious, empathetic, and ensuring everything we do is with integrity.

People who thrive at DRA embody these values and find great satisfaction from the highly impactful and highly visible work every employee engages in to make downtown Raleigh a better place. From producing fun events to developing relevant research to executing marketing and promotions that support locally-owned small businesses, DRA’s work touches every part of this diverse and unique downtown. Employees at DRA get to see their impact every day and become visible and known members of the downtown and Raleigh community.

Through our culture, benefits, and community within our workplace, DRA seeks to set the standard on being an effective organization that takes care of its people, who, in turn, help take care of this community.

Because our employees are our most valuable asset, we support them professionally and personally by offering:

  • Employer-paid insurance, including health, vision and dental
  • Comprehensive Paid Vacation (up to 13 days in the first year accruing biweekly increasing after 1 full year of employment)
  • Sick Time (up to 10 days annually accruing biweekly)
  • Paid Parental Leave (up to 8 weeks)
  • Paid Volunteer day (1 per year)
  • Commuter Benefits – includes parking cash out option for those interested in commuting to work via alternate means
  • Flexible work schedule, including hybrid working model
  • Paid Holidays (14 holidays per year that includes a floating holiday)
  • Professional Development and career aspiration support
  • Retirement accounts that include a matching contribution up to 3% of salary
  • Section 125 plan
  • Life Insurance
  • A commitment to diversity in composition of both our staff, leadership, and Board of Directors
  • Monthly team activities

DRA does not and shall not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff.