Join Downtown Raleigh Alliance

Storefront Marketing Manager

Department: Engagement
Reports to: Director of Marketing and Communications
Status: Full-time, Exempt

Please email resume, cover letter, and a list of three (3) references to IleanaRodriguez@downtownraleigh.org

Job summary:
The Storefront Marketing Manager is a member of the Engagement Team who plays a key role in executing DRA’s mission to advance the vitality of downtown Raleigh through our efforts to improve the downtown economy, our advocacy to make downtown a safe and welcoming place for everyone, and making downtown an engaging place to live, work, and visit. The Storefront Marketing Manager’s primary role is in leading our efforts to support and promote a downtown economy where the storefront business community in Downtown Raleigh can thrive. The Storefront Marketing Manager will work with the Engagement Team to develop and execute special promotions and marketing campaigns that put the spotlight on downtown businesses while driving interest and visitors to the downtown business district. You may be the right candidate for this position if you are passionate about the Downtown Raleigh community and want to work alongside dedicated teammates to make Downtown Raleigh more vibrant for everyone.

Responsibilities and Essential Job Duties:

Manage and execute marketing and communication strategies for DRA storefront business support initiatives including Downtown Raleigh Restaurant Week and shopping promotions such as Holiday Hub.
Recruit small businesses and storefront businesses for participation in First Friday, Holiday Hub, Restaurant Week and other promotions.
Develop content and send email newsletters including weekly e-newsletter, monthly storefront newsletter, quarterly economic development newsletter, and regular communications with sponsors.
Represent DRA at downtown small business community groups and other professional organizations.
Coordinate public relations strategy for storefront business openings and ribbon cutting ceremonies.
Share responsibility for executing social media strategy in partnership with other members of the Engagement Team.

Skills and Capabilities:

Has strong project management skills and can navigate multiple projects at once.
Strong time management with the ability to manage competing or shifting priorities.
Will thrive in a fast-paced, results-oriented environment and be able to work
independently and as part of a team.
Must possess excellent written and verbal communication skills and be comfortable with face-to-face outreach at public meetings and events.
Has a working knowledge of and can implement communications, marketing, and public relations industry best practices.
Must be a seasoned user of Canva and/or Adobe Creative Suite and Microsoft Office 365.
Having experience using our content management systems and communications and marketing tools such as SproutSocial, District360, and Mailchimp is preferred but not required.
Graphic design, video production, and photography skills are definitely a plus but not required.

Education and Experience:

Bachelor’s degree in communications or related field, or equivalent amount of
experience, knowledge, and skills that will enable you to perform the tasks of the job proficiently.
At least two years of professional or applied experience in communications, marketing, or digital communications/social media.

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Compensation
The Storefront Marketing Manager is an exempt employee. Compensation ranges from $55,000 to $62,000 and shall be commensurate with experience and will qualify for a generous benefits package to include health, dental, and retirement contributions. Vacation and sick time are also included.

Physical Requirements:

Ability to work flexible hours including some nights and weekends.
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Position Environment
The Storefront Marketing Manager is able to work a hybrid schedule at this time, with a mix of in-office and remote work weekly.

DRA is an equal opportunity employer and is committed to complying with State and Federal laws including fair employment practice laws, which provide equal opportunity in employment to all persons regardless of race, color, national origin, sex, age, religion, veteran status, or disability.

EEO statement: We are an equal employment opportunity employer and do not discriminate against any person because of race, color, creed, religion, national origin, political affiliation, sex, gender identity or expression, sexual orientation, age, disability, genetic information, or other reasons prohibited by law (referred to as "protected status"). This nondiscrimination and opportunity policy extends to employment, use of all company facilities, membership, board service and leadership, volunteerism, participation in any of the organization's programs or
services and all employment actions such as promotions, compensation, benefits and termination of employment.

Small Business Program Manager

Department: Economic Development & Planning
Reports to: VP of Economic Development & Planning
FLSA Classification: Exempt

Please email resume, cover letter, and a list of three (3) references to willgaskins@downtownraleigh.org

Job summary:

Downtown Raleigh Alliance (DRA) seeks a skilled and motivated economic development professional to lead small business support and retail activation efforts in Downtown Raleigh. The Small Business Program Manager is responsible for small business development and support, DRA grant administration, leading welcoming and onboarding of new businesses, filling and activating storefronts, tracking business activity and managing storefront business data and information to support the organization’s mission and goals.

Responsibilities/Essential Functions:

Lead administration of the DRA Storefront Upfit Grant program, DRA Pop-Up Shops at Martin Street retail incubator program, and storefront business assistance programs including DRA-produced small business workshops.
Manage tracking of downtown storefront business activity and ensure that all appropriate internal databases are maintained accurately, including: business openings/closings, business contact information, and other applicable data.
Welcome new businesses to Downtown Raleigh, leading initial communication, tracking and setting up of introductory meetings with DRA staff in advance of opening.
Proactively develop relationships with storefront business operators and commercial real estate professionals, being an advocate and conduit for information and issue resolution.
Lead efforts to activate and fill storefronts including conducting targeted storefront recruitment, responding to requests for information and site searches, and facilitating lease conversations with landlords and real estate brokers.
Support production of data and analysis for annual State of Downtown report, quarterly economic development reports, and specialized packages of information for inquiries and prospects.
Support the maintenance and improvement of the organizational CRM database, assisting with the development of new database capacity and functionality, identification of downtown businesses and stakeholders, and regular maintenance of storefront-related information.

Education/Experience:

Bachelor’s degree or equivalent amount of experience, knowledge, and skills that will enable you to perform the tasks of the job proficiently.
One to three years of professional experience. Applied experience in retail, restaurant operations, economic development, commercial real estate, and/or small business administration preferred.
Applied graduate coursework may be considered towards relevant experience.

Skills and Capabilities:

Strong project management and interpersonal communication skills.
Understanding of the operations and successful development of small businesses, including but not limited to retail, restaurant and service business models.
Possess excellent written and verbal communication skills and be comfortable interacting with, diverse groups including developers, business entrepreneurs, property owners, residents and government officials.
Familiarity with commercial real estate and demographic data sources is preferred.
Working knowledge of database applications, desired, but not required.
Ability to manage and advance multiple projects simultaneously.
Must be able to work independently and as part of a team.
Experience thriving in a high-paced, results-oriented environment.
Proficiency in Microsoft Excel and Microsoft Office.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Must be able to access various departments of a given location.

Travel required (if applicable):

Regular local travel (city/county-wide) on a monthly basis for meetings and engagements.
Occasional regional travel to a conference, tradeshow, or for professional development- not likely more than once per quarter with travel more likely around once per year

Position Environment:

The Small Business Program Manager will work out of the DRA administrative office in a fast-paced, deadline-driven environment. The individual will interface with business and property owners, residents, community members, government staff, and service providers. Due to the nature of the position, it is
expected that this individual may be required to work outside of the normal 8:30am to 5:00pm office hours. DRA currently provides a flexible work schedule with in-office work necessary on a weekly basis and hybrid work possible with supervisory approval.

EEO statement:

We are an equal employment opportunity employer and do not discriminate against any person because of race, color, creed, religion, national origin, political affiliation, sex, gender identity or expression, sexual orientation, age, disability, genetic information, or other reasons prohibited by law (referred to as "protected status"). This nondiscrimination and opportunity policy extends to employment, use of all company facilities, membership, board service and leadership, volunteerism, participation in any of the organizations programs or services and all employment actions such as promotions, compensation, benefits and termination of employment.

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Communications & Marketing Director

Department: Engagement
Reports to: President & CEO
Status: Full-time, non-exempt

Resumes can be emailed to finance@downtownraleigh.org

Job summary:

Are you a communications professional with a passion for the Downtown Raleigh community? Do you want to develop strategic marketing and communications campaigns that help support downtown Raleigh’s storefront businesses? Downtown Raleigh Alliance (DRA) seeks an innovative and experienced communications professional to enhance the organization in all aspects of marketing and communications strategies. This position will lead DRA’s communications and marketing strategies with opportunity for advancement in the organization.

Responsibilities/Essential Functions:

Develop and lead integrated marketing strategies to support DRA programs, events and initiatives to include advertising, social media, emails, content creation and blog, public relations, video, printed collateral.
Manage DRA video and graphic design needs, identifying needs, managing projects with outside vendors within budget and keeping on schedule.
Lead marketing and communications strategy and execution for DRA marketing programs including First Friday, Downtown Raleigh Restaurant Week and holiday shopping campaigns. Includes engaging with downtown businesses and stakeholders to understand marketing needs and develop strategies accordingly.
Lead media and public relations strategy including advertising, managing media requests, and press releases.
Provide support and review on weekly newsletter and produce other newsletters/e-blasts as needed.
Supervise and manage Digital Communications Manager, who executes DRA social media and newsletters. Supervision duties include strategizing with Digital Communications Manager on social media content, overseeing content calendar, reviewing newsletters, blog posts and website content as well as other written communications, as needed.
Work with President & CEO to set budget for communications and marketing department and manage the budget on an ongoing basis

Education and Certifications:

Bachelor’s degree required, emphasis in communications preferred; Master’s degree encouraged but not required.
At least 5 years of experience in marketing and communications with demonstrated success.
Supervisory experience preferred.

Skills and Capabilities:

Strong written communications skills that translate across multiple platforms
Strong ability to manage time with multiple simultaneous priorities while keeping an attention to detail with a keen sense of the downtown Raleigh landscape
Analytics – ability to analyze data to make informed decisions
Strong project management and organizational skills
Professional understanding of social media and communications platforms including Facebook, Twitter, Instagram
Be proactive and forward thinking
Possess strong level of curiosity and be community-driven
Be highly organized and detail-oriented
Thrive in fast-paced environment
Big picture thinker
Be willing to engage with and be passionate about helping the downtown Raleigh community

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Travel required (if applicable): N/A

Other duties:

Compensation:

The Communications and Marketing Director is a non-exempt employee. Compensation shall be competitive and commensurate with experience and will qualify for a generous benefits package to include health, dental, and retirement contributions. Vacation and sick time are also included.

Position Environment:

The Communications and Marketing Director will work a hybrid schedule with in-office time required, but regular flexibility provided for remote work.

EEO statement: We are an equal employment opportunity employer and do not discriminate against any person because of race, color, creed, religion, national origin, political affiliation, sex, gender identity or expression, sexual orientation, age, disability, genetic information, or other reasons prohibited by law (referred to as "protected status"). This nondiscrimination and opportunity policy extends to employment, use of all company facilities, membership, board service and leadership, volunteerism, participation in any of the organizations programs or services and all employment actions such as promotions, compensation, benefits and termination of employment.

Working with us

Our people are critical to the mission of Advancing the vitality of Downtown Raleigh for everyone. As part of our work for the community, we strive to provide a place where employees feel valued, nurtured and supported. Our values at DRA are centered around being community driven, forward thinking, curious, empathetic, and ensuring everything we do is with integrity.

People who thrive at DRA embody these values and find great satisfaction from the highly impactful and highly visible work every employee engages in to make downtown Raleigh a better place. From producing fun events to developing relevant research to executing marketing and promotions that support locally-owned small businesses, DRA’s work touches every part of this diverse and unique downtown. Employees at DRA get to see their impact every day and become visible and known members of the downtown and Raleigh community.

Through our culture, benefits, and community within our workplace, DRA seeks to set the standard on being an effective organization that takes care of its people, who, in turn, help take care of this community.

Because our employees are our most valuable asset, we support them professionally and personally by offering:

Employer-paid insurance, including health, vision and dental
Comprehensive Paid Vacation (up to 13 days in the first year accruing biweekly increasing after 1 full year of employment)
Sick Time (up to 10 days annually accruing biweekly)
Paid Parental Leave (up to 8 weeks)
Paid Volunteer day (1 per year)
Commuter Benefits – includes parking cash out option for those interested in commuting to work via alternate means
Flexible work schedule, including hybrid working model
Paid Holidays (14 holidays per year that includes a floating holiday)
Professional Development and career aspiration support
Retirement accounts that include a matching contribution up to 3% of salary
Section 125 plan
Life Insurance
A commitment to diversity in composition of both our staff, leadership, and Board of Directors
Monthly team activities

DRA does not and shall not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff.