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Join Downtown Raleigh Alliance

Communications & Marketing Director

Department: Engagement
Reports to: President & CEO
Status: Full-time, non-exempt

Resumes can be emailed to finance@downtownraleigh.org

Job summary:

Are you a communications professional with a passion for the Downtown Raleigh community? Do you want to develop strategic marketing and communications campaigns that help support downtown Raleigh’s storefront businesses? Downtown Raleigh Alliance (DRA) seeks an innovative and experienced communications professional to enhance the organization in all aspects of marketing and communications strategies. This position will lead DRA’s communications and marketing strategies with opportunity for advancement in the organization.

Responsibilities/Essential Functions:

  • Develop and lead integrated marketing strategies to support DRA programs, events and initiatives to include advertising, social media, emails, content creation and blog, public relations, video, printed collateral.
  • Manage DRA video and graphic design needs, identifying needs, managing projects with outside vendors within budget and keeping on schedule.
  • Lead marketing and communications strategy and execution for DRA marketing programs including First Friday, Downtown Raleigh Restaurant Week and holiday shopping campaigns. Includes engaging with downtown businesses and stakeholders to understand marketing needs and develop strategies accordingly.
  • Lead media and public relations strategy including advertising, managing media requests, and press releases.
  • Provide support and review on weekly newsletter and produce other newsletters/e-blasts as needed.
  • Supervise and manage Digital Communications Manager, who executes DRA social media and newsletters. Supervision duties include strategizing with Digital Communications Manager on social media content, overseeing content calendar, reviewing newsletters, blog posts and website content as well as other written communications, as needed.
  • Work with President & CEO to set budget for communications and marketing department and manage the budget on an ongoing basis

Education and Certifications:

  • Bachelor’s degree required, emphasis in communications preferred; Master’s degree encouraged but not required.
  • At least 5 years of experience in marketing and communications with demonstrated success.
  • Supervisory experience preferred.

Skills and Capabilities:

  • Strong written communications skills that translate across multiple platforms
  • Strong ability to manage time with multiple simultaneous priorities while keeping an attention to detail with a keen sense of the downtown Raleigh landscape
  • Analytics – ability to analyze data to make informed decisions
  • Strong project management and organizational skills
  • Professional understanding of social media and communications platforms including Facebook, Twitter, Instagram
  • Be proactive and forward thinking
  • Possess strong level of curiosity and be community-driven
  • Be highly organized and detail-oriented
  • Thrive in fast-paced environment
  • Big picture thinker
  • Be willing to engage with and be passionate about helping the downtown Raleigh community

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Travel required (if applicable): N/A

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Compensation:

The Communications and Marketing Director is a non-exempt employee. Compensation shall be competitive and commensurate with experience and will qualify for a generous benefits package to include health, dental, and retirement contributions. Vacation and sick time are also included.

Position Environment:

The Communications and Marketing Director will work a hybrid schedule with in-office time required, but regular flexibility provided for remote work.

EEO statement: We are an equal employment opportunity employer and do not discriminate against any person because of race, color, creed, religion, national origin, political affiliation, sex, gender identity or expression, sexual orientation, age, disability, genetic information, or other reasons prohibited by law (referred to as "protected status"). This nondiscrimination and opportunity policy extends to employment, use of all company facilities, membership, board service and leadership, volunteerism, participation in any of the organizations programs or services and all employment actions such as promotions, compensation, benefits and termination of employment.

Working with us

Our people are critical to the mission of Advancing the vitality of Downtown Raleigh for everyone. As part of our work for the community, we strive to provide a place where employees feel valued, nurtured and supported. Our values at DRA are centered around being community driven, forward thinking, curious, empathetic, and ensuring everything we do is with integrity.

People who thrive at DRA embody these values and find great satisfaction from the highly impactful and highly visible work every employee engages in to make downtown Raleigh a better place. From producing fun events to developing relevant research to executing marketing and promotions that support locally-owned small businesses, DRA’s work touches every part of this diverse and unique downtown. Employees at DRA get to see their impact every day and become visible and known members of the downtown and Raleigh community.

Through our culture, benefits, and community within our workplace, DRA seeks to set the standard on being an effective organization that takes care of its people, who, in turn, help take care of this community.

Because our employees are our most valuable asset, we support them professionally and personally by offering:

  • Employer-paid insurance, including health, vision and dental
  • Comprehensive Paid Vacation (up to 13 days in the first year accruing biweekly increasing after 1 full year of employment)
  • Sick Time (up to 10 days annually accruing biweekly)
  • Paid Parental Leave (up to 8 weeks)
  • Paid Volunteer day (1 per year)
  • Commuter Benefits – includes parking cash out option for those interested in commuting to work via alternate means
  • Flexible work schedule, including hybrid working model
  • Paid Holidays (14 holidays per year that includes a floating holiday)
  • Professional Development and career aspiration support
  • Retirement accounts that include a matching contribution up to 3% of salary
  • Section 125 plan
  • Life Insurance
  • A commitment to diversity in composition of both our staff, leadership, and Board of Directors
  • Monthly team activities

DRA does not and shall not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff.